BEFORE THERE WAS HAIR COLOR, NOW THERE IS INOA L'Oréal Professionnel researchers have created a revolution in the world of professional hair color. Its name: ODS - Oil Delivery System. The result: a new generation, odourless hair colour. A real revolution, L'Oréal Professionnel's INOA offers women an unprecedented sensorial experience during application, absolute respect* for the hair and precise colour results true to expectations. For salon professionals, INOA provides incredible comfort and ease of use along with an infinite number of true-to-tone, predictable shades. *Respects the hair's natural essential amino acid and lipid balance.
